I’ll just start by letting you know this is going to be a rather long post [and lots of images!] compared to its on-point findings.
I will take you through multiple blogs from all kinds of industries so we can identify primary trends and preferences when it comes to how often we publish articles on our company blogs.
Spoiler alert: There’s no common rule that says companies from the same industry need to opt for the same post frequency.
I’ve chosen my own approach to analyze hundreds of blogs that are actively publishing content in order for us to get a realistic look at what a successful content schedule should look like.
The short version on how often you should blog
Yes, I know you don’t have time to read it all. So if you just want the key ideas of this post, here they are:
👉 Every company has a different content publishing pattern so relying on what your competitors are doing is not a solution. Find your own goals to define exactly what types of posts you’ll incorporate into your content strategy.
👉 Most brands have adopted a blogging schedule based on the resources they have. More in-house and freelance writers = more content.
👉 Companies who are not able to produce written content on a regular basis turn to filling their blog with other media such as podcasts and videos.
👉 Blogs and writers with evergreen content pieces that rank for several years regularly update their articles and even republish their posts to bring more attention.
👉 Blog post frequency remains one of the least important factors to take into account when crafting a long-term content strategy. Consistency, CTAs, quality of research, promotion, and freshness are just a couple of the elements to pay extra care to.
Read on to see exactly how often other blogs post and what kinds of content they prefer to focus on in their strategies. [Plus, a couple of my own secrets. 😉]
So how many blogs should you post every month?Continue reading “How Often Should You Blog? – Blog Post Frequency Recommendation”